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Frascara, Jorge 编作者

Allworth Press,U.S.

译者

2006-7-1 出版日期

304 页数

GBP 24.99 价格

Paperback

丛书系列

9781581154498 图书编码

Designing Effective Communications 在线电子书图书标签: theory design

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Designing Effective Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Designing Effective Communications 在线电子书图书描述

• Groundbreaking ideas on how we communicate a message

• Considers messages conveyed through design, clothing, corporate logos, signs, teaching, even space exploration

• Exciting for students and teachers of graphic arts and communication

In the essays that make up Designing Effective Communications , a diverse group of experts on communication design challenge the traditional “the medium is the message” theory. They discuss the physical, visual, cognitive, and cultural meanings of messages and look at how interpretation plays a fundamental role in the creation of meaning.

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