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Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McFall, Liz 作者

Sage Pubns

译者

2004-3 出版日期

224 页数

$ 67.80 价格

Pap

丛书系列

9780761942559 图书编码

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发表于2024-11-10

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Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising 在线电子书图书描述

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. "Advertising: A Cultural Economy" uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

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