No-Copy Advertising

No-Copy Advertising pdf epub mobi txt 电子书 下载 2025

出版者:RotoVision
作者:Lazar Dzamic
出品人:
页数:160
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出版时间:
价格:45
装帧:HRD
isbn号码:9782880465667
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No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.

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