In Defense of Negativity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John G. Geer 作者

University Of Chicago Press

译者

2006-4-1 出版日期

218 页数

USD 54.00 价格

Hardcover

丛书系列

9780226284989 图书编码

In Defense of Negativity 在线电子书图书标签: politics communication E

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发表于2024-09-20

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In Defense of Negativity 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

In Defense of Negativity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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In Defense of Negativity 在线电子书图书描述

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters - and the democratic process - benefit. "In Defense of Negativity", Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, "In Defense of Negativity" concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

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