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National Cultures of the World 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Parker, Philip M. 作者

Greenwood Pub Group

译者

1997-2 出版日期

264 页数

$ 129.95 价格

HRD

丛书系列

9780313297700 图书编码

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National Cultures of the World 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This work is an examination of "borderless" markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning and business decisions. Understanding non-political borders is especially important for products and industries that are "culture bound", and those that require local adaptation. National culture is often one critical factor that affects economic development, demographic behaviour and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic and business variables. A significant review of literature is also included.

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