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Strategic Political Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Johnson-Cartee, Karen S./ Copeland, Gary A. 作者

Rowman & Littlefield Pub Inc

译者

2003-10 出版日期

248 页数

$ 33.84 价格

Pap

丛书系列

9780742528826 图书编码

Strategic Political Communication 在线电子书图书标签: politics communication

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Strategic Political Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Political Communication 在线电子书图书描述

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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