Geodemographics, GIS and Neighbourhood Targeting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Harris, Richard/ Sleight, Peter/ Webber, Richard 作者

John Wiley & Sons Inc

译者

2005-4 出版日期

328 页数

651.00元价格

Pap

丛书系列

9780470864142 图书编码

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Geodemographics, GIS and Neighbourhood Targeting 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Geodemographics, GIS and Neighbourhood Targeting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Geodemographics, GIS and Neighbourhood Targeting 在线电子书图书描述

Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications

Geodemographics, GIS and Neighbourhood Targeting 在线电子书下载 mobi epub pdf txt 在线电子书下载

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