The Corporate Eye 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Brown, Elspeth H. 作者

Johns Hopkins Univ Pr

譯者

2005-6 出版日期

348 頁數

$ 61.02 價格

HRD

叢書系列

9780801880995 圖書編碼

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發表於2024-11-26

The Corporate Eye 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Corporate Eye 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Corporate Eye 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Corporate Eye 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology. In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.

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