Museum Management and Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Janes, Robert R./ Sandell, Richard 作者

Routledge

译者

2007-2 出版日期

320 页数

$ 58.70 价格

Pap

丛书系列

9780415396295 图书编码

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发表于2024-11-28

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Museum Management and Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Museum Management and Marketing 在线电子书图书描述

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

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