How do dealers price contemporary art in a world where objective criteria seem absent? "Talking Prices" is the first book to examine this question from a sociological perspective. On the basis of a wide range of qualitative and quantitative data, including interviews with art dealers in New York and Amsterdam, Olav Velthuis shows how contemporary art galleries juggle the contradictory logics of art and economics. In doing so, they rely on a highly ritualized business repertoire. For instance, a sharp distinction between a gallery's museumlike front space and its businesslike back space safeguards the separation of art from commerce. Velthuis shows that prices, far from being abstract numbers, convey rich meanings to trading partners that extend well beyond the works of art. A high price may indicate not only the quality of a work but also the identity of collectors who bought it before the artist's reputation was established. Such meanings are far from unequivocal. For some, a high price may be a symbol of status; for others, it is a symbol of fraud. Whereas sociological thought has long viewed prices as reducing qualities to quantities, this pathbreaking and engagingly written book reveals the rich world behind these numerical values. Art dealers distinguish different types of prices and attach moral significance to them. Thus the price mechanism constitutes a symbolic system akin to language.
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我就喜歡這樣的不說大話不需以高屋建瓴理論壓製案例闡述的認真講故事的書 嚮Velthuis學習如何設計和處理訪談資料
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评分我就喜歡這樣的不說大話不需以高屋建瓴理論壓製案例闡述的認真講故事的書 嚮Velthuis學習如何設計和處理訪談資料
评分澤利澤的commercial circuit不算是個好用的概念。就像人類學傢用商品的對立麵來定義禮物一樣，澤利澤用網絡等級市場傢庭企業的對立麵來定義circuit。所以Velthuis到最後也很難說清楚哪些條件規範瞭circuit的邊界，哪些證據又屬於同一個circuit中畫廊的策略區分。大傢隻能意會，此一缺憾。但厲害也厲害在，建立在這樣模糊理論上的證據還寫得非常精彩。最後幾章提到價格是構建價值而不是玷汙價值，要細究的話稍微有點偷換概念。這裏所指應該不是value，而是values或者worth (e.g.,Boltanski and Thévenot)。我覺得最精彩的有兩處：一處是畫廊以純粹的購買行為來錶達對藝術傢的關懷，還有一處是以敘事解釋價格從而消除其commensuration。
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