The Marketing Era 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Applbaum, Kalman 作者

Routledge

译者

2004-3 出版日期

272 页数

$ 59.83 价格

Pap

丛书系列

9780415945448 图书编码

The Marketing Era 在线电子书图书标签:

喜欢 The Marketing Era 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-13

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

The Marketing Era 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Marketing Era 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

The Marketing Era 在线电子书用户评价

评分☆☆☆☆☆

The Marketing Era 在线电子书著者简介

The Marketing Era 在线电子书图书目录

The Marketing Era 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Marketing Era 在线电子书图书描述

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

The Marketing Era 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!