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Applbaum, Kalman 作者

Routledge

译者

2004-3 出版日期

272 页数

$ 59.83 价格

Pap

丛书系列

9780415945448 图书编码

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发表于2024-09-21

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The Marketing Era 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

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