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Anderson, Steven D./ Day, Louis A./ Orlik, Peter B./ Patrick, W. Lawrence 作者

Blackwell Pub

译者

2006-12 出版日期

296 页数

$ 104.95 价格

HRD

丛书系列

9781405150545 图书编码

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Exploring Electronic Media 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Peter B. Orlik is also the author of Career Perspectives in Electronic Media. For more information visit http://store.blackwell-professional.com/9780813824772.html Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. * Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject * Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media * Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape * Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems * Considers the future and great potential in this ever-changing field.

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