Digital Destiny 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Digital Destiny

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Chester, Jeff 作者
W W Norton & Co Inc
译者
出版日期
282 页数
$ 28.19 价格
HRD
丛书系列
9781565847958 图书编码

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发表于2024-11-29


Digital Destiny 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Digital Destiny 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Digital Destiny 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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The celebrated media advocate's clarion call for new media to serve the public instead of corporate interests--and what's involved in this high-stakes struggle. With the explosive growth of the Internet and broadband communications, we now have the potential for a truly democratic media system offering a wide variety of independent sources of news, information, and culture, with control over content in the hands of the many rather than a few select media giants. But the country's powerful communications companies have other plans. Assisted by a host of hired political operatives and pro-business policy makers, the big cable, TV, and Internet providers are using their political clout to gain ever greater control over the Internet and other digital communication channels. Instead of a "global information commons," we're facing an electronic media system designed principally to "sell to" rather than serve the public, dominated by commercial forces armed with aggressive digital marketing, interactive advertising, and personal data collection. Just as Lawrence Lessig translated the mysteries of software and intellectual property for the general reader in "Code and Other Laws of Cyberspace," Jeff Chester gets beneath the surface of media and telecommunications regulation to explain clearly how our new media system functions, what's at stake, and what we can do to fight the corporate media's plans for our "digital destiny"--before it's too late. - A single company--Comcast--largely determines what channels are available on cable TV.- Soon TV sets will regularly monitor our viewing habits and relay this personal information to data warehouses around the country.- Bytracking which Web sites we visit on the Internet, a vast system of interactive advertising enables online marketers to target us with "personalized" ads.

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