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The Future of Excellence in Public Relations and Communication Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

The Future of Excellence in Public Relations and Communication Management
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简体网页||繁体网页
Toth, Elizabeth L. 编 作者
Lawrence Erlbaum Assoc Inc
译者
2006-6 出版日期
656 页数
$ 90.34 价格
Pap
丛书系列
9780805855968 图书编码

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The Future of Excellence in Public Relations and Communication Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Future of Excellence in Public Relations and Communication Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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"The Future of Excellence in Public Relations and Communication Management" brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

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