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The Rise of Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Moor, Liz 作者

Berg

译者

2007 出版日期

188 页数

29.95 价格

Paperback

丛书系列

9781845203849 图书编码

The Rise of Brands 在线电子书图书标签: Branding 传播学 branding Branding,

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The Rise of Brands 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Rise of Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Rise of Brands 在线电子书图书描述

Brands and logos are all around us, from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire. Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, "The Rise of Brands" analyzes exactly how brands develop and operate in contemporary society.

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