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Blumenthal, Howard J. 作者

Clerisy Press, Emmis Books

译者

2005-12 出版日期

208 页数

182.00元价格

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丛书系列

9781578602414 图书编码

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发表于2024-11-10

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Branded for Life 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In this eye-opening account, senior marketing and media executive Howard J. Blumenthal reveals how the power of sophisticated brand management affects not only the goods we buy and the movies we see, but also religion, education, government, and warfare. In BRANDED FOR LIFE, Blumenthal arms readers with the knowledge they need to recognize and combat the most insidious aspects of branding. He shows how branding is used in every facet of our lives, determining what we buy at the mall or market to our ideas about food and exercise, and even concepts of patriotism and America. BRANDED FOR LIFE offers solutions for change as well as specific actions individuals can take to safeguard themselves and their families from the negative influence of branding.

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