The Business of Ethnography 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Moeran, Brian 作者

Palgrave Macmillan

譯者

2005-2 出版日期

240 頁數

$ 34.97 價格

Pap

叢書系列

9781845201951 圖書編碼

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發表於2024-09-21

The Business of Ethnography 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Business of Ethnography 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Business of Ethnography 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Business of Ethnography 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Business of Ethnography 在線電子書圖書描述

Can an anthropologist help us understand the world of business?Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior.At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.

The Business of Ethnography 在線電子書下載 mobi epub pdf txt 在線電子書下載

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