Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
strive for a way to relieve the poor from the destitute situation through the influence of mass media, may be it is possible.......
评分strive for a way to relieve the poor from the destitute situation through the influence of mass media, may be it is possible.......
评分strive for a way to relieve the poor from the destitute situation through the influence of mass media, may be it is possible.......
评分strive for a way to relieve the poor from the destitute situation through the influence of mass media, may be it is possible.......
评分strive for a way to relieve the poor from the destitute situation through the influence of mass media, may be it is possible.......
development communication入门级reading。对development、participatory、imperialism和globalization四个范式的归纳很清晰,但分析也比较浅显。
评分development communication入门级reading。对development、participatory、imperialism和globalization四个范式的归纳很清晰,但分析也比较浅显。
评分理论简单,例子很充实。
评分development communication入门级reading。对development、participatory、imperialism和globalization四个范式的归纳很清晰,但分析也比较浅显。
评分development communication入门级reading。对development、participatory、imperialism和globalization四个范式的归纳很清晰,但分析也比较浅显。
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