Festival and Events Management

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出版者:taylor & francis
作者:Yeoman, Ian (EDT)/ Robertson, Martin (EDT)/ Ali-Knight, Jane (EDT)/ Drummond, Siobhan (EDT)/ McMahon
出品人:
页数:448
译者:
出版时间:2003-11-18
价格:USD 73.95
装帧:Paperback
isbn号码:9780750658720
丛书系列:
图书标签:
  • 教材 
  • 艺术节 
  • 艺术管理 
  • management 
  • culture 
  • ProjectManagement 
  • Olympic 
  • 2003 
  •  
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"Festival and Events Management: An International Perspective" is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. It provides practical applications, models and illustrations of the event management operation from a variety of international perspectives. It demonstrates how to manage and market the arts and leisure experience. It includes international case studies from Europe, New Zealand, Australia and USA.

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