Festival and Events Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Yeoman, Ian (EDT)/ Robertson, Martin (EDT)/ Ali-Knight, Jane (EDT)/ Drummond, Siobhan (EDT)/ McMahon 作者

taylor & francis

译者

2003-11-18 出版日期

448 页数

USD 73.95 价格

Paperback

丛书系列

9780750658720 图书编码

Festival and Events Management 在线电子书图书标签: 教材艺术节艺术管理 management culture ProjectManagement Olympic 2003

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Festival and Events Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Festival and Events Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Festival and Events Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Festival and Events Management 在线电子书图书描述

"Festival and Events Management: An International Perspective" is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. It provides practical applications, models and illustrations of the event management operation from a variety of international perspectives. It demonstrates how to manage and market the arts and leisure experience. It includes international case studies from Europe, New Zealand, Australia and USA.

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