Selling The Five Rings 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Barney, Robert Knight/ Wenn, Stephen R./ Martyn, Scott G. 作者

Univ of Utah Pr

译者

2004-8 出版日期

442 页数

$ 22.54 价格

Pap

丛书系列

9780874808094 图书编码

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发表于2024-09-21

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Selling The Five Rings 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution. Recognized by Choice as an Outstanding Academic Title in 2002, this newly revised paperback edition includes in-depth coverage of the 2002 Salt Lake City winter games, as well as analysis of the Salt Lake City bribery scandal and the pairs figure skating scandal.

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