Sports Marketing 在线电子书 图书标签:
发表于2024-11-13
Sports Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialisation of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You will feel like you are in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. For both seasoned fans and casual observers, Sports Marketing proves that "it's not just a game anymore".
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Sports Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024