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Visual Merchandising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Tony Morgan 作者

Laurence King

译者

1996-01-17 出版日期

208 页数

£22.50 价格

paperback

丛书系列

9780827357594 图书编码

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发表于2024-09-25

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Visual Merchandising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Visual Merchandising 在线电子书图书描述

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

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