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The 2004 Presidential Campaign 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Denton, Robert E. 编作者

Rowman & Littlefield Pub Inc

译者

2005-7 出版日期

376 页数

$ 108.48 价格

HRD

丛书系列

9780742535701 图书编码

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The 2004 Presidential Campaign 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Presidential campaigns are our national conversations_the widespread and complex communication of issues, images, social reality, and personas. In 2004, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from '527' groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect 'political bits' of communication that comprise our voting choices, worldviews, and legislative desires.

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