How to Market Books 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


How to Market Books

简体网页||繁体网页
Alison Baverstock 作者
Kogan Page
译者
2008-03-28 出版日期
324 页数
USD 50.00 价格
Paperback
丛书系列
9780749450205 图书编码

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发表于2024-12-25


How to Market Books 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

How to Market Books 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

How to Market Books 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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How to Market Books 在线电子书 图书描述

"How to Market Books", now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Whether you are a marketing or sales director, manager or executive, "How to Market Books" shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost 'guerrilla' marketing. Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as 'the bible of book marketing'.

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