Book Description

Is the ability to succeed in business hardwired into our DNA? Are entrepreneurs, like racing thoroughbreds, simply born to win?

Instinct

Startling and groundbreaking, this is the first book to apply the insights of human genome research to the concept of success. Authored by Thomas L. Harrison, a corporate CEO and former cell biologist, it argues that great entrepreneurs tend to have certain identifiable talents encoded in their genes, from risk-taking and openness to conscientiousness and assertiveness. But not having these perfect genes does not doom you to failure. And knowing who you are, in terms of your “DNA for success,” enables you to adopt compensating strategies that will allow you to win.

INSTINCT will change the way you think about success, careers, and your own level of job satisfaction. It will show you that financial success is not a matter of inherited wealth, luck, or innate intelligence – but of inborn traits that have to be “switched on” to create the winning scenario that’s right for you. Through detailed personal evaluations, Harrison shows you how you can assess and leverage your individual strengths – and make your next goal a successful reality.

Book Dimension

length: (cm)22.8 　　　 　　　　　 　　　　　 width:(cm)15.2