From Program to Product pdf epub mobi txt 电子书 下载 2025
Rocky Smolin began programming computers at the age of 16 at the Illinois Institute of Technology in Chicago. He created and marketed his first commercial product in 1969 while an undergraduate at Bradley University, and received an MBA from San Diego State in 1974.
In the 1980s Smolin co-authored PMS-II, the first popular critical path Project Management System for PCs. He went on to develop and market E-Z-MRP(r) - an entry level manufacturing system for small manufacturers and The Sleep Advisor(r) - a consumer-targeted expert system to identify and remedy sleep problems.
Smolin is the author of How To Buy The Right Small Business Computer System (Wiley, 1981) and co-author of Production and Management Systems for Business (Prentice-Hall, 1990)
Today, Smolin's company, Beach Access Software (www.bchacc.com), provides custom databases and applications for a wide variety of businesses. He lives in Del Mar California with his wife of 30 years and two children.
Many would–be software entrepreneurs with expertise in many fields attempt to turn a homegrown application—one developed for use in their own business or profession—into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business leaves many developers unprepared and not even fully aware it’s something they know so little about. They will also often have a job that conflicts with the time commitment required to market the program well enough for it to become a complete success.
Do you have an idea for a commercially viable software product or already have a product with the potential for dream financial rewards? Would–be software entrepreneurs must consult From Program to Product: Turning Your Code into a Saleable Product, written by software developer and entrepreneur Rocky Smolin, for an indispensable roadmap to creating a commercially successful software product. Smolin shares insights from his own experience and covers topics you may never anticipate but are vital to success, like pricing, documentation, licensing, and tracking customers.
What you’ll learn
Rocky Smolin walks you through the essentials of turning a development project into a product, including
How to determine the best method of licensing your work and how to enforce that license
Choosing the appropriate price, calculating potential revenue, and selecting payment methods, including leasing and support options
Selling products direct to the customer, through retailers, and via other sales channels
Managing technical considerations within your development project, including logos, splash screens, output, error trapping and reporting, and localization/internationalization
Creating attractive packaging and developing an appearance for the product, including within the application itself, supporting documentation, and in external components
Handling marketing, sales, and administration—learn product differentiation, lead generation, prospect tracking, and customer follow–ups
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有