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David L. Kurtz 作者

Harcourt Brace College Publishers

译者

1997-07 出版日期

0 页数

USD 90.50 价格

Hardcover

丛书系列

9780030185977 图书编码

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Contemporary Marketing Wired 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Boone and KurtzÆs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

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