Contemporary Marketing Wired 在线电子书 图书标签:
发表于2024-11-14
Contemporary Marketing Wired 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Boone and KurtzÆs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.
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Contemporary Marketing Wired 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024