Change by Design, Revised and Updated 在線電子書 圖書標籤: 設計學 BI
發表於2024-11-22
Change by Design, Revised and Updated 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Watching what people don’t do, listening to what they don’t say. From chasing numbers to serving humans. Sometimes the thing to do is stay home. Take a human-centred approach. Fail early, fail often. Don’t ask what, ask why.
評分Watching what people don’t do, listening to what they don’t say. From chasing numbers to serving humans. Sometimes the thing to do is stay home. Take a human-centred approach. Fail early, fail often. Don’t ask what, ask why.
評分Watching what people don’t do, listening to what they don’t say. From chasing numbers to serving humans. Sometimes the thing to do is stay home. Take a human-centred approach. Fail early, fail often. Don’t ask what, ask why.
評分Watching what people don’t do, listening to what they don’t say. From chasing numbers to serving humans. Sometimes the thing to do is stay home. Take a human-centred approach. Fail early, fail often. Don’t ask what, ask why.
評分Watching what people don’t do, listening to what they don’t say. From chasing numbers to serving humans. Sometimes the thing to do is stay home. Take a human-centred approach. Fail early, fail often. Don’t ask what, ask why.
Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.
Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide—now updated with addition material, including new case studies, and a new introduction—design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management.
Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
2016年埃森哲技术展望报告的主题是“以人为本”。 当时不以为然,如今发现“基于用户的设计思维”真的是当今企业写在基因中的,关乎生死存亡的重要一环节。 很诧异之前的评论多为13年、14年的,我想在现今的2017年,这个需求和呼声应该更加明显吧。 本书几个特别棒的点: 1.案...
評分看了这本书以后,觉得自己是否应该养成一种习惯:将生活中的大小事情试着用设计思维的套路来思考。。。 左脑是逻辑思维,MBA用左脑思考;右脑是创意思维,FBA用右脑思考。有人说以前是MBA的世界,以后是FBA的世界。。。是不是都有点偏激?乔布斯是一个创意型的企...
評分有时你只需要正视自己的损失,机遇就会出现在眼前。 乐柏美公司 新产品的开发是一年365天每天都在发生的事情。我们当中几乎没有人能够想象得到家庭日用品的创新也已经时机成熟了,而这正是乐柏美公司(Rubbermaid)冒险开发新产品的真正理由。当其他品牌的厂家正忙于捍卫自己的...
評分看了这本书以后,觉得自己是否应该养成一种习惯:将生活中的大小事情试着用设计思维的套路来思考。。。 左脑是逻辑思维,MBA用左脑思考;右脑是创意思维,FBA用右脑思考。有人说以前是MBA的世界,以后是FBA的世界。。。是不是都有点偏激?乔布斯是一个创意型的企...
評分Change by Design, Revised and Updated 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024