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Networks in Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Iacobucci, Dawn 编作者

Sage Publications, Inc

译者

1996-08-07 出版日期

443 页数

USD 70.95 价格

Paperback

丛书系列

9780761901402 图书编码

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Networks in Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Networks in Marketing 在线电子书图书描述

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.

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