The Profit Impact of Marketing Strategy Project 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Farris, Paul W.; Moore, Michael J.; 作者

Cambridge University Press

译者

2005-01-10 出版日期

326 页数

USD 79.00 价格

Hardcover

丛书系列

9780521840538 图书编码

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This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

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