Cadbury's Purple Reign 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Cadbury's Purple Reign

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John Bradley 作者
譯者
2008-6 出版日期
342 頁數
338.00元 價格
叢書系列
9780470725245 圖書編碼

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Cadbury's Purple Reign 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Cadbury's Purple Reign 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Cadbury's Purple Reign 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Cadbury's Purple Reign 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.

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