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Seth Godin 作者

Portfolio Hardcover

译者

2007 出版日期

256 页数

USD 16.29 价格

Hardcover

丛书系列

9781591841746 图书编码

Meatball Sundae 在线电子书图书标签: 互联网 web2.0 营销科技畅销书市场营销 Marketing

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Meatball Sundae 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Godin's latest business handbook (after Small Is the New Big and The Dip) revisits some of his most popular marketing advice, while emphasizing that it can't just be applied willy-nilly. In past decades, he says, companies were able to get rich by making average products for average people, but those markets have long since been sewn up; mass is no longer achievable [or] desirable. Rather than simply rely on mass media to raise product visibility, New Marketing treats every aspect of interacting with customers—including customer service and the product itself—as an opportunity to grow the organization. In order to be successful with such marketing techniques, a company must change its practices across the board. Otherwise, you're just putting whipped cream on a meatball. Godin has a perspective on everything from blogs (don't bother unless you really have something to say) to the long tail (if it's as valuable to your company as the top sellers are, why aren't you paying more attention?). His arresting conversational style is sure to once again set the business world talking. (Jan.)

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