Game-Changing Strategies pdf epub mobi txt 电子书下载 2025

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Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

出版者:Jossey-Bass

作者:Constantinos C. Markides

出品人:

页数:256 pages

译者:

出版时间:2008

价格:217.00元

装帧:Hardcover

isbn号码:9780470276877

丛书系列:

图书标签:

创业
英文原版
战略
商业模式
商业
创新
Psychology

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Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.