In this updated edition of the classic, LIFE. GET ONE., It's Happy Bunny provides nuggets of wisdom to take with you as you go out into the world (or on to Junior High). Is the glass half-empty or half-full? Who cares? Learn to focus on the things that truly matter --- like yourself and money.

Includes brand-new IHB sayings, four color stickers, and sign book pages to collect well-wishes from friends and frenemies.

It's Happy Bunny is currently licensed to over 60 manufacturers in the U.S. and Canada -- collectively creating, producing, and marketing literally thousands of SKUs of It's Happy Bunny licensed products, appearing in every leading specialty store and chain in America.

It's the first & only art brand launched w/out the benefit of TV, movies, or video games yet still outperforms media properties like Sponge Bob & Strawberry Shortcake.

EXPANDED PRODUCT & RETAILER RANGE (0605) - New product for girls, infants, and more mainstream audiences. Jim continues to create new artwork and phrases appropriate for products and apparel aimed at younger girls and more readily accepted at mid-tier and Big Box retailers like JC Penney, Kohl's, and Target.

Baby It's Happy Bunny, a brand extension featuring a diaper-clad bunny accompanied by appropriately infantile phrases, launched at Hot Topic during the 2004 holiday season and is already their #1 seller in baby.

GLOBAL GROWTH: It's Happy Bunny has gone global with the launch of licensing programs in the United Kingdom, France, the Nordic countries, and Australia.

Hot Topic. HB is the most successful non-media property in this mall-based retailer's, history.

Claire's. HB outperforms all other product, including media-platformed properties such as Sponge Bob Square Pants, Care Bears, and Strawberry Shortcake.