A collection of 345 excellent award-winning entries organized by the Japan Package Design Association. More than 300 outstanding package designs for food and beverages, toiletries, household commodities, cosmetics, perfumes, clothes, electrical appliances, wrapping paper, pharmaceuticals, and much more. While contemporary designers are equipped with almost limitless possibilities in materials and evolving technologies, they are also faced with new challenges of how to combine innovation with practicality and a public increasingly sensitive to waste and excess. Each winning design vividly reflects the times, taking into consideration visual appeal, environmental concerns, and the limitations of retail marketing establishments.
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