Strategic Management with CDROM (MBA Masterclass Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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M. J. Ryall 作者

Kogan Page

译者

2003-12-10 出版日期

224 页数

USD 26.95 价格

Paperback

丛书系列

9780749439385 图书编码

Strategic Management with CDROM (MBA Masterclass Series) 在线电子书图书标签: Strategy, Management, Business Administration

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Strategic Management with CDROM (MBA Masterclass Series) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Management with CDROM (MBA Masterclass Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Strategic Management with CDROM (MBA Masterclass Series) 在线电子书图书描述

Detailing the fundamental concepts, frameworks and ideas necessary to guide a company, division or department to success, this manual links academic theory with the practicalities of the real business world. The work covers all the need-to-know topics, including: the nature of strategic management; analyzing industry and competition; resources, capabilities and competitive advantage; strategies for cost advantage and differentiation advantage; emerging industries and the management of technology; vertical integration; diversification; and global industries. This second edition has been updated and expanded to cover areas such as mergers and acquisitions, corporate parenting, defining business purpose and contrasting schools of thought. It features high-profile international case studies and instructive exercises and checklists, and is accompanied by a free CD-ROM containing a slide presentation and additional case study.

Strategic Management with CDROM (MBA Masterclass Series) 在线电子书下载 mobi epub pdf txt 在线电子书下载

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