Globalisation or regionalisation of the European car industry 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Michel Freyssenet, 作者

Palgrave Macmillan, 2003.

译者

2003-4 出版日期

296 页数

Guiseppe Volpato. 价格

丛书系列

9781403905819 图书编码

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Globalisation or regionalisation of the European car industry 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Globalisation or regionalisation of the European car industry 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Globalisation or regionalisation of the European car industry 在线电子书图书描述

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenization of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.

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