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Allen P. Adamson 作者

Palgrave Macmillan

译者

2008-08-19 出版日期

288 页数

USD 24.95 价格

Hardcover

丛书系列

9780230606043 图书编码

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BrandDigital 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and "green" branding, The Digital Brand offers a comprehensive assessment of the future's marketing landscape.

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