Innovation Management and New Product Development 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Paul Trott 作者

Prentice Hall

译者

2008-03-24 出版日期

616 页数

USD 101.00 价格

Paperback

丛书系列

9780273713159 图书编码

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发表于2024-11-24

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Innovation Management and New Product Development 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. - NEW! A new chapter on service development offers up-to-date coverage of this important subject. - NEW! Five major new case studieshave been introduced - including eBay, Viagra, Innocent and Apple.

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