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Advertising Progress 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Pamela Walker Laird 作者

The Johns Hopkins University Press

譯者

2001-01-26 出版日期

504 頁數

USD 25.00 價格

Paperback

叢書系列

9780801866456 圖書編碼

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Advertising Progress 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising Progress 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising Progress 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Advertising Progress 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising Progress 在線電子書圖書描述

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

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