Branded Male 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mark Tungate 作者

Kogan Page

译者

2008-4-1 出版日期

256 页数

USD 39.95 价格

Hardcover

丛书系列

9780749450113 图书编码

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发表于2024-09-19

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Branded Male 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Branded Male 在线电子书图书描述

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.

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