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Strategies for Electronic Commerce on Internet电子商务与因特网的战略在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lucas, Henry C. 作者

译者

2003-2 出版日期

279 页数

198.00元价格

丛书系列

9780262621731 图书编码

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Strategies for Electronic Commerce on Internet电子商务与因特网的战略在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategies for Electronic Commerce on Internet电子商务与因特网的战略在线电子书图书描述

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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