Strategies for Electronic Commerce on Internet电子商务与因特网的战略 在线电子书 图书标签:
发表于2024-11-05
Strategies for Electronic Commerce on Internet电子商务与因特网的战略 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
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Strategies for Electronic Commerce on Internet电子商务与因特网的战略 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024