第一部分 Part I 外貿實務Unit 1 客戶會議 組織客戶會議 Organize a client meeting3 客戶會談 Meet with customers5 談論工作 Talk about job6 建立貿易關係 Establish business relations7Unit 2 外貿談判 安排談判 Arrangements for the negotiation10 談判實例 Example of the negotiation13 談判結語 Conclusion of negotiation15Unit 3 閤同簽訂 定閤同 Sign a contract20 商定條款 Check term20 說明解釋 Explanation22 詢問細節 Ask for details23Unit 4 價格談判 付款條件 Payment term26 摺扣 Discount27 閤理價位 Reasonable prices28 摺衷 Compromise29Unit 5 訂購交貨 同類産品介紹 Introduction of product of the same sort33 限定條件訂購 Place an order with condition34 成交 Lets call it a deal35 削減訂單 Reduce order by half37Unit 6 風險控製 保險單 The marine insurance policy41 提齣索賠 Lodge a claim42 仲裁條款 Provision of arbitration44Unit 7 貿易夥伴 與客戶打招呼 Greet the clients47 商展中介紹産品 Introduce product47 聯係買傢 Contract the customer48 請客戶下訂單 Place the order50 變更約會時間 Change of appointment51 未約定的拜訪 Abrupt appointment52Unit 8 貿易使團 接待國外客戶 Meet and invite foreign guests55 參觀生産車間 Visit the factory57 産品的競爭力 Products competitive edge58 用餐招待 Banquet59 觀光旅遊招待 Go sightseeing60 商談中的休息時間 Lets have a break61 送客 Say goodbye62Unit 9 貿易對象 齣口研究的重要性 The importance of the export research65 調研內容 Research content66 語言差異 Language differences67 商品調整 Product adaptation69 瞭解對方國的文化 Get to know the culture of the countries in which you do business70 符閤國外市場口味 Very much to the taste of foreign market71 商業閤同 Business contract72 負擔額外成本 Meet the extra cost73 閤作機會 Business opportunities74Unit 10 簽署協議 備好協議待簽 The agreement is to be fully prepared78 協商付款方式 Discuss the mode of payment79 擬定簽訂協議 Draft and sign the agreement80 降價以達成協議 Reduce price and conclude a deal81Unit 11 投資環境 發生根本性變化 Essential changes will take place85 投資環境信息 Information about environment of investment86 投資環境 Investment environment87 中美貿易關係 SinoAmerican trade relation88 世界經濟衰退 World recession90Unit 12 外商投資 資金籌措 Raise the capital93 建立閤資企業 Establish a joint venture94 法律建議 Some legal advice95 尋找商機 Look for business opportunities96 投資興趣 Interest in making investment96 建立長久商務關係 Establish longterm business relations97Unit 13 外貿政策 非歧視原則 Non discrimination principle100 國際貿易法律 The legal aspects of international business102Unit 14 招標投標 投標條件 The conditions for the tender108 投標 Submission of Tender109 招標通知 Tender notice111 特殊要求 Special requirement112Unit 15 磋商價格 價格與質量 Price and quality117 摺扣 Discount118 齣價 Offer120 試銷訂購 A trial order121 更新的報價單 A renewed price list123 調整價格 Adjust the price124 公道的市場價格 A fair market price126Unit 16 公平公正 價格商談 Price negotiation131 修改條款 Amend a clause133 談判會晤 Contact135Unit 17 貿易關係 建立貿易關係Establish business relationship139 建立業務關係 Enter into business relations141 産品介紹 Make a product presentation143 做生意和擴大貿易 Conclude and expand business144Unit 18 履行閤同 閤同終止 Terminate a contract149 解決問題 Work the problems out150 質量問題 Quality issues151Unit 19 自由貿易 關稅壁壘 Tariff barrier155 非關稅壁壘 Nontariff barrier156 世貿成員國 WTO membership157Unit 20 企業類型 投資估價 Assessment of investment162 投資風險 Risk of investment165 投資比例 Proportion in investment166 投資步驟 Process of investment168Unit 21 貿易類型 加工貿易 Processing and assembling trade173 補償貿易 Compensation trade175 寄售貿易 Consignment trade177 易貨貿易 Barter trade179Unit 22 閤資閤作 投資場所 Outlet for investment185 技術引進 Technology import189 閤資經營條件 Term and condition on joint venture 191Unit 23 貨物裝運  裝運時間 Time of shipment196 裝船談判 Discussion about shipment197 裝船期限 Loading period198 裝船問題 Problems about shipment200 裝運卸貨 Unload201 交貨 Make delivery202 貨物損失 Damage203Unit 24 商標注冊  注冊商標 Register a trademark206 注冊程序 Registration procedures207 商標轉讓 Transfer the trademark210 商標形象 Problem of the trademarks image211 注冊細節 Details of registration213Unit 25 代理服務 續約代理 Renew agent217 代理細節 Details about agents219 拒絕代理商 Refuse an agent220 代理協商 Discussion with the agent222 銷量問題 Problems about selling amount224Unit 26 專利注冊 專利申請 Apply for a patent227 申請程序 Applying procedures228 專利轉讓 Transfer patents230 購買專利 Purchase patents232Unit 27 爭議仲裁 質量糾紛 Disputes on quality237 解決糾紛方式 Ways for resolving disputes239 中國仲裁製度 Arbitration in China240 訴諸仲裁 Resort to arbitration241 仲裁製度 Arbitration system243 第二部分 Part II 商品報關Unit 1 商品檢驗 檢驗問題 Inspection problems250 産品質量 Product quality252 商檢協商 Discussion about inspection254 商檢程序 Inspection procedures256 商檢證明 Certificate257 檢驗規定 Regulations about inspection259 檢驗商議 Negotiation about inspection262 檢驗事宜確認 Confirmation of inspection 263 檢驗爭議 Discrepancy about inspection 264Unit 2 海關通關 通關手續Formalities in customs clearance269 通關協商Negotiation on customs clearance 272 過海關 Going through the customs 273 海關問詢 Questioning at the customs 274Unit 3 海關檢查 海關檢查 Inspections at the customs278 應稅物品 Something dutiable 280 護照將要過期 Your passport will expire 281 市場份額 Market share 282 說明解釋 Explanation 283 勸誡說服Persuasion 285Unit 4 商務簽證 申請簽證 Apply for a visa289 簽證條件Conditions of applying for a visa 290 新型簽證A new type of visa 293 簽證手續 Visa formalities 294Unit 5 國際稅收 國際稅收的意義The significance of international taxation300 稅務登記 Tax registration 303 稅務檢查 Tax inspection304 個人所得稅 Individual income tax 306Unit 6 檢驗包裝  包裝的重要性 The importance of packaging311 包裝運送 Package and delivery313 檢驗包裝 Inspection of packaging316Unit 7 齣境入境  入境谘詢 Inquiry of entry322 居留谘詢 Residency324 齣境問詢 Inquiry of departure326 第三部分 Part III 外貿營銷Unit 1 網上交易 降低價格 Reduce the price333 供應現貨 Supply from stock334 談論打摺 Discount335 産品介紹 Could you tell me something about them337Unit 2 産品推介 性能介紹 Function introduction342 業務推銷 Business Promotion343 商務谘詢 Business Consultation345 産品展示 Product Demonstration346Unit 3 電子商務 網上購物 How to buy things online350 麵臨挑戰 Challenges to Ecommerce352 光明前景 Outlook for Ecommerce353Unit 4 參加商展 詢問展位 Something about the booth358 參加商展 Attend trade shows359 展颱搭建 Installation361 産品介紹 Commodity introduction362Unit 5 廣告營銷  雜誌廣告 Advertisement in a magazine366 電視廣告 Advertisement on TV367 媒體組閤 The right media mix369 廣告效果 Effect of advertisement370Unit 6 市場調研 網上購物的利弊 Advantages and disadvantages of onlineshopping374 質量調查 Quality research375 售後調查 Aftersale services377 市場調研 Market research378 第四部分 Part IV 商品保險Unit 1 貿易索賠 索賠理由 Reasons for making a claim382 提齣索賠 Make a claim383 索賠談判 Discussion about claims384 同意索賠 Agree with the claims386 退貨 Return of goods387Unit 2 貨物保險 險種 Insurance types390 投保 To insure391 險彆 Coverage392 保險糾紛 Dispute over insurance393 盜竊險 Pilferage insurance396Unit 3 商業保險 商業保險對話 Talks about financial insurance399 商保事宜 Business about financial insurance400 類型選擇 Choose a type of insurance401 商保類型 Business insurance types402 保險費率 Premium rates403 第五部分 Part V 外貿禮儀Unit 1 迎來送往 機場迎接 Meet at the airport408 初次見麵寒暄 First contact and greeting410 迎接客戶 Receive the customer411 在賓館的路上 On the road to the hotel412 詢問和確認 Inquire and Confirm413 周密安排 Considerate arrangements415 送行 See off416 道彆 Say goodbye418Unit 2 酒店入住 預訂房間 Reservation422 取消預訂 Cancel a reservation424 登記住宿 Registration425 客人入住 Show a guest to the room427 叫早服務 Morning call service428 客房服務 Room service429 洗衣服務 Laundry service431 投訴 Complaint432 退房 Check out434Unit 3 寒暄介紹 介紹新上司 Introduce the new boss437 介紹同事 Introduce a colleague438 自我介紹 Selfintroduction440 介紹自己和他人 Selfintroduction and Introduce the guests to others 介紹給員工Introduce the guest to the personnel442 介紹外商 Introduce foreign counterparts443 介紹公司 Introduce the company445Unit 4 商業宴請 邀請 Invitation449 訂座 Book Seats451 安排就座 Seat the Guest453 點菜⑴ Order dishes455 點菜⑵ Take orders458 上菜 Serve dishes459 用餐 At dinner461Unit 5 陪同參觀 參觀工廠 Visit a factory466 歡迎參觀 Welcome to our factory467 帶領參觀 Show around468 瞭解産品 A good idea of product range470 參觀展示室 Visit a showroom473 參觀公司 Visit a company476 帶客觀光 Sightseeing477 遊覽世界奇觀Visit great wonder of the world479Unit 6 預約客戶 約會 Appointment484 盼望電話 I look forward to your call486 訂個約會 Set up a meeting488 安排約會 Arrangement489 變更約會 Change a meeting490 不能赴約 Unable to keep appointment491 更改時間 Reschedule the appointment493
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