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Concepts of Strategic Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Fred R. David 作者

译者

1988-1 出版日期

384 页数

320.00 价格

丛书系列

9780675209397 图书编码

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Concepts of Strategic Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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KEY BENFIT: Designed in functional four-color， this book offers a popular practitioner-oriented perspective， focuses on skill-building in all major areas of strategy formation， implementation， and evaluation， and weaves three very contemporary themes throughout each chapter—globalization， the natural environment， and e-commerce. Forty-one Experiential Exercises， and 41 cases are included. Topics covered include corporate culture， organizational structure， marketing concepts， financial tools and techniques， strategy implementation issues， as well as extensive coverage of global issues， concerns and idiosyncrasies. For anyone interested in the fields of Strategic Management， Strategy， and Business Policy.

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