Principles of speech communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Principles of speech communication

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Principles of speech communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Principles of speech communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Principles of speech communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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I Publication of Principles of Speech Communication, Tenth Brief<br > Edition, celebrates more than fifty years of service to students and<br >instructors of lmblic speaking. It also celebrates a time of unparalleled<br >popularity for tile field of communication--both on campus and in the reahn<br >of public activity.<br > On campus, communication departments of all types are generally<br >overflowing with students. In many colleges, such departments have more<br >majors than most of the other liberal arts units. Their graduates have less<br >trouble than many in finding jobs, because, according to Department of<br >Labor statitstics, between a quarter and a third of all entry level positions<br >in the country call for oral communication skills. Communication majors<br >move into a kaleidoscopic array of careers in the broadcasting and video<br >industries, politics, advertising and public relations, public service organi-<br >zations, religion, film making, sales and promotion, travel industries,<br >teaching, and countless other careers.<br > Communication is no less an important topic of conversation outside<br >the ivied halls of old schools and the cement walls of modern colleges.<br >Leaders of our government have "credibility gaps"; they find "a failure to<br >communicate" when talking with other world leaders; some become known<br > as "Great Communicators." Political rhetoric regularly is labeled "sharp"<br > or "dull" and even "eloquent." The electronic church is controversial in<br > part because of the communication practices of its evangelists, and the<br > established churches seek new ways to revitalize speaker-audience relation-<br > ships, Bumperstickers and billboards scream at us daily to<br > "COMMUN ICATE !"<br > Indeed, our entire culture---our folkways and stocks of shared knowl-<br > edge---can be conceived of as one great big conversation. The idea of<br > "conversation," of the exchange of thoughts and sentiments, captures<br > perfectly the way Americans think of their culture. We think of ourselves<br > as talking through problems over a cup of coffee, in public hearings, or over<br > call-in phone lines. The idea of conversation in a time of full electrification--<br > when each of us seems wired to everyone else thanks to phones, computers,<br > and fiber optics--is comforting. The idea that you and I still can talk each<br > other into and out of mindsets and activities is comtorting, for it means that<br > you and 1 and he and she and we and they still count.<br > This is an exciting time to be teaching or taking a course in speech<br > communication. Whatever else it may be, this is the Age of Communication.<br > This is a time when students need to acquire and hone their oral<br > communication skills in order to grow and prosper. That s what this book<br > is about. Students will grow and prosper as oral communicators if they<br > (1) understand the conceptual bases of communication processes,<br >

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