From Library Journal This volume is a substantial follow-up to the authors' Maxi Marketing (McGraw, 1986), which focused on direct marketing applications and their emerging importance. This book extends the model developed there and describes ten marketing trends which collectively have created a "great marketing turnaround"--fundamentally a new customer-oriented strategy that is dependent upon creating customer files and responding quickly to changing needs. The book includes many captivating case histories of companies (Nintendo, Mattel, Kraft, and others) that have developed this innovative marketing approach. While the book is riddled with cliches, it should nevertheless appeal to the thoughtful, profit-minded marketing manager.- Gene R. Laczniak, Marquette Univ., MilwaukeeCopyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
评分
评分
评分
评分
本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度,google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有