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Step-by-step advertising

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发表于2024-12-26


Step-by-step advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Step-by-step advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Step-by-step advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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DVERTISING!<br >I know I need it,<br >but what do I do?"<br > Sure, you mean to get to work on your advertising, as soon as you get a<br >moment. You know that advertising, publicity, and sales promotion are<br >prime business-builders, and when properly done, can make the differ-<br >ence between profit and loss. However, in any small business your days<br >are so filled with the millions of minute details that crop up; you are so<br >involved in handling crises and problems that demand immediate atten-<br >tion-like paying bills, meeting payroll, checking on lost shipments, fill-<br >ing in for absent personnel~that finding time to work on advance<br >planning for your advertising is<br > So, most of your advertising<br >a luxury you never seem to achieve.<br >money goes into "Gotta" advertising<br >What s "Gotta" advertising? It s the usually ineffective promotions you<br >got roped into by aggressive, eager space salesmen who call with that ur-<br >gent tone that is an occupational characteristic, saying, "We re having a<br >Special Section in the next issue devoted to your products and/or your<br >locality. All your competitors will probably be in. Of course, you ve gotta<br >be in!"<br > Since you never have time to study the situation, and he plays on the<br >secret fear that lies within the breast of every business person--that the<br >competition knows something you don t--you agree to take an ad and<br >allow the publication s ad department to prepare an ad for you which<br >will inevitably be neat, undramatic and unproductive. What does their<br >staff know about your merchandising features? A month later, another<br >13<br >

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