Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics)

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Franses, Philip Hans (EDT)/ Montgomery, A. L. (EDT) 作者
JAI Press
译者
2002-01-01 出版日期
364 页数
USD 114.00 价格
Hardcover
丛书系列
9780762308576 图书编码

Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics) 在线电子书 图书标签: 科普   


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Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics) 在线电子书 图书描述

In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast, marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quantities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new challenges. This volume addresses these and related issues.

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