This is a book about the American Dream, the happy knowledge that
it is possible to start with nothing and to end up with something,
sometimes a Very Big Something.
Dixie Cups, Life Savers, the microwave oven--these are the kinds
of products entrepreneurs dream of creating. Each is worth millions
today, but that wasn't always the case. In fact, each was originally an
abject failure. Dixie Cups were part of an elaborate water fountain no
one would buy, Life Savers were the laughing stock of the candy
business, and microwaves didn't sell originally because consumers
worried that radiation might make them sterile.
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