Part I is intended to provide an introduction to the field of rhetoric and public speaking. The
first chapter is an overview of the tradition of classical rhetoric, tracing the development of the
art of rhetoric from its beginnings in Classical Greece through the Roman period, the Middle
Ages, and down to the present day. Many of the basic concepts that underlie the principles and
techniques for effective speaking are derived from this tradition. For example, the five canons of
classical rhetoric provide the organizing principle for most of this book.
The second chapter shifts attention to the contemporary development of an interest in com-
munication. Our purpose is to make you aware of the complex nature of speech communication
and of the factors that influence the process of communication. As the first chapter draws upon
the classical tradition, this chapter draws upon social scientific theories.
In Chapter Three we look at the process of communicaton, or the rhetorical situation, from
the point of view of the listener. Rhetoric is a study intended to make you a more critical listener,
and a study of communication should make you aware of the important role of the listener in that
process. We focus particularly upon comprehensive listening and critical listening in this chapter.
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